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Dunkin’ Donuts: Upping the efficiency stakes across baked goods franchises nationally

CASE STUDY BRIEF
Client: Dunkin’ Donuts
Location: USA
CHALLENGE Dunkin’ Donuts began embarking on an ambitious remodelling of existing stores in addition to opening new stores across the USA, and they needed reliable and aesthetically consistent computer display mounts for order preparation in kitchen areas.
SOLUTION After extensive research, Dunkin’ Donuts chose Atdec to provide mounting solutions for their food preparation areas in both their new and newly remodelled stores. They’ve selected three mounts to be used across the stores depending upon the unique size and counter preparation needs of each individual franchise.
PRODUCT Telehook range TH-1040-VFM, TH-1040-CTS and TH-1040-CTL

Project Overview

Dunkin’ Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin’ Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.

Today, there are more than 8,000 Dunkin’ Donuts restaurants in 41 states in the U.S. plus the District of Columbia, in addition to more than 3,200 international restaurants.

Challenge

Dunkin’ Donuts has begun embarking on an ambitious remodelling of existing stores in addition to continuing their strong track record of opening new stories in new locations across the USA, and they needed reliable and aesthetically consistent computer display mounts for order preparation in kitchen areas.

Solution

After extensive research, Dunkin’ Donuts chose Atdec to provide mounting solutions for food preparation areas in both their new and newly remodelled stores. They liked aesthetics of Atdec’s mounts and decided the look went well with the new design of their stores.

They chose the TH-1040-VFM to mount their ordering preparation monitor in most of the stores, to be used over the counter prep areas.

The TH-1040-VFM offers sophisticated technology alongside superior aesthetics. It is made from die cast aluminium. This mount has three pivot points and a ball joint mechanism to give you infinite adjustment and complete control over tilt, pan, and portrait to landscape rotation. Telehook's Smooth Glide™ thrust bearing technology allows the display to be moved smoothly and effortlessly, even with a heavy display. This mount comes pre-assembled for quick and easy installation, with advanced cable management to give you a professional finish. The quick attachment/quick release mechanism allows you to install and detach your display in seconds.

The TH-1040-VFM

Then also, in the spirit of tailoring solutions to the unique challenges faced by some Dunkin’ Donuts franchises, the TH-1040-CTS and TH-1040-CTL are being rolled out in those larger stores that have a preparation bench.

The TH-1040-CTS and TH-1040-CTL are both cutting edge ceiling mounts, offering superior display versatility, combined with enhanced safety features and hassle-free installation. The length of the adjustable telescopic poles are up to 35.4" (900mm) and 70.8" (1800mm), respectively.

TH-1040- CTL TH-1040- CTS

The “donut” mounting head of the CTS and CTL effortlessly rotates the screen through 360° around the pole. To maximize display impact the VESA Ball Mount can infinitely adjust display position by 20°in any direction. Display height is also customized with the telescopic pole adjustments. Installation is simple, with in-built safety features to prevent the unlikely event of the telescopic poles separating. Once installed, you are guaranteed a clean and professional finish by fully internal cable management, a dress cover to hide the ceiling connection and a clean pole without screw holes.

The three Telehook mounts are being rolled out nationally in the USA in all new Dunkin’ Donuts builds as well as any newly remodeled stores. The number of mounts per location will vary depending on the size of the store.

Atdec is proud to partner with Dunkin’ Donuts to help them to continue to grow their reputation for serving local communities in the food and beverage sector across the USA.

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